CONCEPT
Being aware of the Client’s needs, FAMA begins the first step, which is to create a detailed concept of
a campaign. After comprehensive research FAMA focuses precisely on the target group, assumptions and aims of a campaign. What is more the best and most efficient tools are applied. A concept is created - image of a product, history; which will arouse the desired associations and the need for possession.
IDENTIFICATION
Identification is an area of the creation department. During explosive brainstorming sessions, thousands of associations, slogans and motives taken from at times surprising sources help us to create appropriate elements which characterize a product: its name, logotype, promotion claim and graphic attire.
CAMPAIGN ELEMENTS
Here all departments are ready to collide; designers, 3D graphic designers, screen playwrights, DTP’s, flash developers, web developers, print specialists. Knowing the concept and identification they create polygraphic materials, websites, multimedia present-
ations, films and animations.
APPROVAL – CUSTOMER SERVICE
Each stage of work in all departments is coordinated by an account manager appointed to a given campaign. The manager supervises the progress of work and its compliance with an agreed schedule. All this is done with a close cooperation with the Client. The manager also makes sure that the outcome of each stage is assessed by the Client. Upon agreeing all the comments and implementing necessary changes , the project is finally accepted.
PRODUCTION
The project which is accepted by the Client is forwarded for production. Also at this stage FAMA team directly looks out to commence the process.
A constant control of quality and the corporation with well–known printing houses, film studios and other studios ensures the best quality of the final product.
SUMMARY
The campaign effects; its final shape, reception by consumers and the influence on the results of selling of the product, enables FAMA to plan next the efficient course of work. Each completion is a source of inspiration and knowledge. After each strategy FAMA comes to conclusions, implements better solutions and modestly accepts compliments.
Portfolio - FAMA Agencja Reklamowa | Warszawa
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