SUBJECT: A luxury apartment block in Gdańsk.
CAMPAIGN CONCEPT: Promotion of comfortable, modern apartments located in the heart of the oldest and most attractive part of Gdańsk overlooking the Motlawa River and Spichrzow Isle. The investment is designed for middle and upper class people. The concept of the campaign involved creating a narrative about the beautiful surroundings, historical sites in the neighbourhood and the charms of living in such a location; which was also used in marketing materials.
To underline this investment paper, graphic motives and picture elements were adapted to represent the historic documents found in the archives. Such items were used in the marketing materials, and were undertaken to blend the investment into the surrounding area give to the impression of being timeless.
REALIZATION:
- investment logotype with marketing manual;
- 3d visualization and Michał Suffczyński’s paintings of the area;
- polygraphic materials: luxury emotional album, apartment cards, leaflets;
- countrywide press campaign;
- outdoor: original, sail – shaped stands, information board and large format mesh posters;
- multimedia: website, 3d animation, extended multimedia presentation.
